Not only was it my favorite, but it was also the favorite flavor of former Gatorade pitchman Michael Jordan. Since it promotes itself as a "Sports Drink", it would seem completely illogical that Gatorade would discontinue offering the preferred flavor of THE GREATEST ATHLETE IN THE HISTORY OF SPORTS. Tons of athletes, gym junkies, and posers would drink this flavor based on this fact alone. That would translate into Fierce sales of the product; the revenue would come Raining in.
But alas, the braintrust at Gatorade has continued to peddle gimmicks periodically in the same manner Domino's churns out types of specialty pizza.
This marketing point is especially significant now since Jordan's 3rd Air Apparent (LBJ) a Powerade flavor named after him. Appropriate enough: a Bootleg Jordan associated with a Bootleg Gatorade.
In scouring the web, the closest thing I found to an explanation was that the Citrus Cooler flavor may have been too close to Mango flavor. If that were the case, between the two, it'd be obvious that youd have to cut Mango. Having the name of an actual fruit as the flavor is blatantly lying to the consumer. It removes the suspension of disbelief. The "Mango" flavor was formulated in a factory off the NJ turnpike. Everyone who drinks it knows that Gatorade does not contain fruit juice. That's why the flavor names are especially vague:
- Orange: Just describes the color
- Lemon-Lime: Ditto, combine yellor with green
- Fruit Punch: Neither Punch nor Fruit are expected
- Tropical: 'nuff said
- Grape: What else are you going to call purple Gatorade
- Cool Blue: At least Gatorade didnt resort to calling its obscenely artifically colored Blue flavor "Blueberry" like Mystic did.
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